Do Your Stakeholders Know What's "Most Important?"
In the absence of clear goals and well-communicated direction, stakeholders will determine for themselves what is most important. Why does this matter... Let me illustrate through a few examples.
School District "A" has not clearly set and communicated direction to its stakeholders. Employees are not sure what the "critical few" goals of the District are, nor what the action plans are to accomplish them. Most importantly, employees do not know how their work directly contributes to the goals of the District. The end result- misaligment! If there are 200 employees in the school district, chances are there are 200 different arrows moving in 200 different directions. The solution- leaders need to clearly set and communicate direction to employees through a well defined strategic plan (example online) that includes: vision; mission; core values; and goals and how each person can contribute to its success.
Classroom teacher "B" hasn't clearly communicated to students and parents what the "most important" goals are for the class. Students aren't sure exactly what the focus is and what the key expectations are for learning. Most importantly, students and parents do not know how the work they are doing each day is contributing to the classroom goals. The end result- misalignment. If there are 25 students in the classroom, chances are there are 25 different interpretations of "what's most important". The solution- teachers need to clearly set and communicate direction in their classroom through classroom SMART goals and a comprehensive classroom data center (example online).
Do your stakeholders know what's most important in your system? Does each student/employee know how the work they are doing each day is directly contributing to clearly identifed goals? How do you set and communicate direction?