Measuring Productivity
In recent meetings with clients "Productivity" has been a central topic of discussion. Our conversations have ranged from how Productivity should be defined to how to measure and track it. Measuring Productivity should be directly linked to your Six Sigma initiative: If financial benefits derived from the projects do not tie to the bottome line, the projects have failed. To this end our response, at a very basic level, has been that Productivity = Revenue / Cost. Productivity is about generating the same level of value or revenue with less cost (base & variable) or generatring more value with the same cost level.
One example of what we are talking about is lending operations (it can be SBA, mortgage, leasing...). Productivity in this world can be measured as: How many leads were generated vs. how many deals were funded - in a given time period. So if your brokers, sales staff or distributors submitted 1000 leads and you only funded 700 of them - at a 50,000 ft level you are "productive" only 70% of the time. The other 30% is spent on non-value add activities (adding cost but not value). Now, the objective of this meric would be to determine the root cause of low levels of productivity. Specifically, where you are losing these deals. Is it at the Underwriting stage? Is it post committee reviews where you add conditions to the deal, etc...? Once you understand what drives your productivity levels you can assign Black Belts to improve it.
Sheila Shaffie - ProcessArc, Inc.