Make that happen
Some years ago, I listened to a USAF general addressing his troops. He asked how many would like a certain program extended to their families, and all hands went up. He turned slightly to his left and said, “Sergeant, Make that happen.” OK, a little command and control there, but it’s also and example of leadership. Good leaders make good things happen. They create a culture of excellence and a compulsive drive to provide excellent service. This also means empowering the troops to do so without asking permission, and to be wrong sometimes.
Example: We asked surgery patients to show up one hour prior to OR time. Mothers complained that they sat for most of that time with a hungry, unhappy child while their family at home struggled to get off to work or school without their morning resource. So, we changed it to 30 minutes for kids having ear tubes. This came from listening to our customers and making it happen. One nurse made her pre-op visit in the parking lot so mom wouldn’t have to waken a sleeping tot. And she didn’t ask permission.
Example: I take my spouse for surgery, and the surgeon comes out to say he’s through. What do I want? To see her. I want to be the first thing she sees when she opens her eyes. Yes, against all sorts of rules and customs, but a good leader can make that happen most of the time. And what do I want next? Out of there. Here, a competent anesthesiologist can make that happen by careful planning. This is--or should be--a shared goal with the institution. Every patient hour in the building costs money in RN time. A more rapid discharge reduces costs and makes everyone happy.
In general: It’s a culture thing, and that’s created by leadership. A compulsive desire to please the customer.
But does it matter? Does anyone in healthcare care if the patient is happy? I suspect not, really. We heard at the NQF meeting yesterday that hospitals don’t regard patients as customers--it’s physicians, because they generate revenue. True, you don’t want very unhappy patients, but is it worth the extra effort to truly delight them when they’re just a passive participant?
How does this relate to efficiency? Most of the items that please patients also make money for the institution. Raise your hand if you want to vomit in the recovery room. Or stay twice as long as planned. Or have a wound infection. Shared goals.