[Note: All manufacturers shall remain unidentified in this entry, not because I am trying to protect their identity. No, I'm just convinced that they are among a whole slew of companies guilty of the same wretched behavior.)
A few months ago, I purchased a new laptop. That experience left many bitter tastes in my mouth, but I finally moved on.
Then I discovered that by biting the bullet and "upgrading" to a new operating system, neither of my all-in-one printers were compatible and neither manufacturer offered (or was willing to go out on a limb and state when they might offer) drivers that would make them compatible. Why would they? They had me at "good-bye," so I was off shopping for a new all-in-one printer.
Following my experience with the laptop, I avoided that manufacturing like the plague, and confident after seeing glowing reviews from several reputable sources, I bought my printer. Okay, after assembling and installing and testing, I could fax, I could scan, I could copy. But could I print? Nooooooo! (Perhaps it should have been called a "some-in-one" device.) And after two excruciatingly long (each about an hour) chat sessions with two different technicians in "customer support," I still can't print although I've been assured that as soon as I receive an e-mail with yet another set of fixes that I will be able to.
You know, I work from home. I'm my own Help Desk. And I'm getting more than a little sick of this phenomenon. I don't want to need Customer Support. I want to take something out of the box and have it work as promised. The good news for the manufacturers is that in today's economy, I have to take this kind of treatment. I can't afford to just write off these two expenses and start over (and I have no faith that I'd be able to send this stuff back for a refund). But, I hope that other organizations start to get the message soon that advertising "world class customer support" just might send a very different message than the one they intend. It might be sending a signal to consumers that says "you're going to need a whole lot of customer support because our stuff isn't designed to work with you, the customer, in mind."







Unfortunately it seems all "customer support" is uniformly this bad. Manufacturers are interested in "shipping another unit" and therefore, useful customer support and/or user friendly (both of which will bring back many happy customers for repeat buys) are just somethings to think about next quarter if then. Hopefully the customer will be king again, hopefully within our lifetimes.
Posted by: keith | February 8, 2009 2:52 PM